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Articles in: Home / Business / Advertising

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  • 3). What Does Your Logo Color Say About Your Business?  By : Debbie LaChusa
    And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.
    article related to: logo, logo mark, color, marketing

  • 4). Word Of Mouth Advertising - Steps To Create Awareness  By : Sherry Frewerd
    Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method. Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade.
    article related to: advertising, marketing, home business, small business

  • 7). The four sins of advertising  By : Florie Lyn Masarate
    Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising. For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much more important aspects of a successful selling proposition.
    article related to: internet marketing strategy

  • 8). Illustration in Marketing Materials  By : viojieley
    Not so many years ago businesses used to grunt at using illustrations in their marketing materials. But today, the use and influence of illustrations is growing right along. An illustration, image or picture that does not express a distinct idea is a poor illustration. It should be clearly drawn with an abundance of ideas to be conveyed in the fewest line possible.
    article related to: poster, printing, services, advertising

  • 9). Poor Advertising of a Good Product  By : Carol Miller
    Advertisers always pay attention at the range of products being advertised. Let’s imagine there is a revolutionary new product to be advertised. Regardless the immense budget and well-planned company the advertising still seems ineffective. Where is the mistake (mistakes) hidden? To find this out we’ll have to start a deep analysis of what is going on.
    article related to: advertising, product

  • 11). The World of Advertising  By : Peter Finers
    No one remembers the date or even a year of birth of industry. Maybe it takes its roots from the first rake or the wheel created by some fellow from the cave. Thousands of years has past after simple inventions, bringing us greater, more advanced technologies. In the twenty first century people are surrounded by numerous products and services created to make our lives comfortable and bring pleasure.
    article related to: copywriter, copy writing

  • 12). A Tale of Three Duplicities  By : Gene Heratori
    Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans! This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people’s behavior, compelling them to acquire the demeanor of cyber-villains in the same way that a full moon has been known to induce aggressiveness.
    article related to: myspace, fraud protector, google,

  • 13). 10 Ways To Ensure Your Flyer Avoids The Bin  By : Chris Riley
    Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this? Here's a few hints and tricks to help your flyers avoid the trash: 1.
    article related to: flyers, printing, print, printers, flyer

  • 14). Smart Advertising In Affiliate Marketing  By : Peter Garant
    Affiliate marketing is all about the promotion of products of an online company. The affiliate sign-ups with the advertiser or marketing arm of the online company and the affiliate becomes an active searcher of potential clients. Such set-up of affiliate marketing can become easily successful if the affiliate is aware of the importance of advertising.
    article related to: affiliate marketing, promotion

  • 18). Your Advertising Does Not Have To Be Boring  By : Rick Hendershot
    Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed.
    article related to: advertising, advertising design

  • 21). Boost Website Visits using Google Adwords  By : Phil M.
    The Google Adwords program is a very popular new program. If you want to sell products, you can easily use the Google Adwords program to give your web site more exposure. It is not hard to learn and it can mean big profits for your business. So how does Google Adwords work? The Google Adwords program is a PPC, a pay per click program. It combines the use of an ad with a title and text for a product or your website.
    article related to: google adwords, google advertising, google ads, ppc

  • 24). It’s Not Funny Unless it Sells  By : Alex A. Kecskes
    We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't even funny. Humor has its place Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers.
    article related to: advertising, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content

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